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While Rapczak acknowledges this is a risk, it's one he believes Ark is largely immune to.

Releasing too many expansions can make a game appear somewhat impenetrable to new players - it's a criticism Paradox regularly faces, and it may be part of the motivation behind Blizzard dialling everything back for WoW Classic. For indies and medium-sized companies, it's not the thing to try and pursue.' 'I guess that's why the big companies like EA, Ubisoft and whoever are willing to tackle that, but there's been a lot of issues with that. Part of it will be dependent on the next year or two as Genesis out' 'We're already past what we thought the life of the game would be, and we're evaluating things as we go.

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And you're also doubling your work, because you have to make sure the base game is great enough that people want to spend money on it, and then you also have to figure out how to entice them to spend further money on the game. 'That's okay for a game that's entirely free, but if players have already paid for the game and you're adding on these sorts of free-to-play mechanics, it's kind of annoying. you really have to be dedicated to it in order for a game just to succeed on that revenue model.

It's just a lot of economics and it's very. He adds: 'We've never been a team that gets excited about doing the stuff that's required for that revenue model to work - things like daily quests, bringing players back every day, trying to plan out. 'It feels good when people want to pay for what you're creating, rather than them feeling like they're getting nickeled, dimed and swindled a little, which is I think what happens when you have loot boxes and tack on those mechanics to something they've already paid for.' 'Whenever we do announce new premium content, it's really nice that people get excited for it,' he says. The success of the expansions has certainly validated Wildcard's decision.

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Given the ongoing scrutiny into how the industry monetises, Rapczak feels proud and even 'a little bit justified' that Ark remains free of skins or other microtransactions. Part of it will be dependent on the next year or two as this rolls out, how players react to that content, and we'll make some decisions based on that.' 'We're already past what we thought the life of the game would be, and we're evaluating things as we go to see what the future might be like. I'm not saying we're going to, but if we did, we'd probably have to think about a new revenue model. 'If we stopped making premium expansions, we wouldn't really have any sustainable revenue.

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Doing one big premium update every year so far has provided the game with the yearly revenue model that it needs to continue development.

It's important to us to always be bringing in new players, and part of that is creating new content for the existing ones so they bring in their friends. 'But Ark is an online game with official servers and a lot of costs to keep the game running.

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'We don't sell skins, we don't sell upgrade packs,' he says. Rapczak attributes this to the steady release of expansions, saying Ark has 'fallen into a sustainable revenue model.'

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Ark has sold 16 million copies across PC and console, with ten million installs on mobile, and it's often one of the most played titles on Xbox Game Pass. It's a cadence that has worked well so far. The pair continue a pattern Wildcard has established over the years, where Ark receives one or two big, free updates and a premium expansion to drive sales around the holidays. So earlier this year, the team knuckled down on Genesis, a brand new expansion with two parts releasing this coming December and winter 2020. There was also more gameplay stuff we wanted to do.' We didn't know what we would do with it, we thought maybe there would be a sequel or some kind of spin-off later, but we had an opening to do more story. He continues: ' really made us think, 'Hmm, maybe we should give players more,' because there's more story to tell. 'We never imagined it would be in this state, which is why we're doing more expansion packs, because it's clear the audience is still loving the game, is still playing it and is hungry from more content,' co-founder Jesse Rapczak tells. Wildcard was even surprised by the expansion's sell-through to the established userbase. Yet the third pack, last year's Extinction, did 'far better than we were expecting' and the availability of a season pass brought in a lot of new users who suddenly had the entire Ark experience. Studio Wildcard, the developer behind Ark: Survival Evolved, has just announced its fourth and fifth expansion packs - two more than it ever intended to do.

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